OUR MISSION

Motivating a Healthier California, by Providing Safe and Equitable Access to Exercise for All.

CFA is focused on advocating for the fitness industry in California, educating policy makers, media and the public about the importance of physical fitness, and providing resources to our fitness community. This is the first state alliance representing thousands of fitness operators of all sizes, fitness professionals and fitness industry vendors and suppliers. 

  • Advocating for the fitness industry in California

  • Educating policy makers, media and the public about the importance of physical fitness

  • Providing Resources to the fitness community in California.